Hi, https://test.trendforce.com/member/personal Member Center | Contact Us RSS facebook google+ twitter linkedin mobile web     CN TW EN

Home > influence of light
2014-01-30

GE: How Colours and Light Influence the Purchasing Process

In 1973 the marketing guru, Philip Kotler stated that noise, shapes, smells and colours helped to draw attention, transmit messages and create feelings that increased the likelihood of purchase. Since then, marketing has moved on in all senses and the reproduction of colour has become a key differentiating factor in the retail sector. In sensorial marketing, light is one of the most important factors in the purchase experience.
Continue reading →
FEATURED PRODUCTS
[News] Defining World-Class Venue Display Standards! Absen Releases Industry’s First “Sports Display Solutions White Paper”

As the 2026 North American global football tournament draws to a close, LED display technology has been reshaping the immersive in-stadium experience across every dimension. The global events market continues to expand, industry access standar... READ MORE

[News] Daktronics Expands On-Premise Digital Signage with See-Through LED Window Display

Daktronics of Brookings, South Dakota, announced the availability of see‑through LED window displays for retail stores, convenience stores, gas stations, quick‑serve restaurants and shopping center environments, expanding the company’s o... READ MORE

PRESS RELEASE