2014-07-11

Chinese TV Brands’ Rise Drives Backlight-use LED Manufacturers to Intensify Backlight Market Strategy, says TrendForce

Global shipment proportions for Chinese TV brands are increasing yearly, with the possibility to reach 28 percent in 2014, according to the latest China LED Package Industry Market Report from LEDinside, a division of research organization TrendForce. Six Chinese TV brands will benefit the most from domestic demands in 2014. LED manufacturers beginning to pay more attention to opportunities in this market segment due to low in-house LED production capacity of Chinese TV brands and low strategic alliance among LED manufacturers. The supply chain for Chinese TV brands has started to change. Once reliant on Taiwanese and Korean LEDs, Chinese package manufacturers is starting to change as price competition heats up and technology matures. 
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