Pioneer is demonstrating a very nice looking transparent OLED automotive brake system. The idea is to embed this unit in the vehicle's rear window - so it is transparent and allows for a greater field of view, but when you press the brakes it emits a bright red light:

Dell today announced at CES 2016 an expanded selection of Latitude commercial devices that combine industry-leading security, manageability and reliability features business customers demand with the stunning design, InfinityEdge display and premium materials employees crave. Adapted from the company’s successful line of XPS consumer devices, the new additions across the Latitude and UltraSharp display lines represent the most comprehensive commercial products redesign in company history and demonstrate Dell’s commitment to delivering an unmatched experience to satisfy and impress today’s mobile business professional.

Hisense, the multinational consumer technology manufacturer and one of the largest television brands in the world took the stage at 2016 International CES to announce the Company’s largest foray into the U.S. market to date, and to demonstrate innovations in display technology across the television, connected home and medical industries.

Gooee, the world’s first ‘full-stack’ lighting ecosystem provider, is unveiling its new technology via a fully interactive demonstration at its stand at the International Consumer Electronics Show 2016 (CES).

Pioneer reveals its vision for the future of in-vehicle entertainment at the 2016 Consumer Electronics Show (CES). As a trusted OEM supplier for more than 40 years and as a leader in aftermarket connected car solutions, Pioneer today unveils its advanced automotive technologies that can be integrated into the next evolution of the industry to support Advanced Driver Assistance Systems (ADAS), autonomous driving, and other vehicle systems. Demonstrations will include an In-Vehicle Contextual Awareness Cockpit with Vehicle-to-Pedestrian Communication and Laser Head-up Display (HUD), as well as 3D Light Detection and Ranging (LiDAR) system for vehicles.

At the 2016 Consumer Electronics Show (CES), Samsung Electronics America will introduce the newest additions to its SMART Signage portfolio, designed to create more immersive and informative user environments. Samsung’s booth will showcase the role visual displays play in transforming business and retail environments of the future.

Opens CES with world’s thinnest and lightest 15.6” convertible PC with high-resolution 4K display and Audio by Bang & Olufsen to add magic for a premium multi-media experience HP Inc. announced breakthrough enhancements and refinements to its consumer premium PC line-up to help customers have more fun and get more done.

LG Display, the world’s leading innovator of display technologies, will showcase the industry’s latest products and highlight its global leadership in OLED and LCD technology at CES 2016 in Las Vegas from January 6 to January 9.