On January 8, Zhou Houjian, Chairman of Hisense Group, delivered a keynote speech titled "From Made in China to Created in China – Technologies in Emerging Markets" at the Consumer Electronics Show in Las Vegas. This is the first time a Chinese entrepreneur had been invited to deliver a keynote speech at CES since the show started 43 years ago. This prestigious invitation demonstrated that China's home appliance and consumer electronics enterprises, represented by Hisense, have become mainstream in the worldwide consumer electronics industry.  

Hisense, as China's leading home appliance brand, was awarded the "Global TV Brand Top7" due to its 42 inch LED LCD TV at CES 2009. Hisense has now become the most famous Chinese color TV brands by winning this honor. Hisense was also awarded "Top 10 CE Brand From China" for the third consecutive year. At the same time, Hisense also successfully defended "Global CE Brands Top 50" award.