Zeekr, the electric vehicle brand under China's Geely Auto Group, recently launched the five-seater model 7X in China after announcing its expansion into Australia and Japan. It targets the mainstream SUV trend, leveraging the group's resources to offer top-tier specifications and features. The standard configuration of RMB229,900 is already the top configuration of many other models. The delivery volume exceeded 30,000 units in 70 days after its launch, and the number continues to grow rapidly. The interior layout of the Zeekr 7X is remarkably streamlined. O...

(29th July) Last Thursday, Macroblock held the " Macroblock & Juxin 2024 LED Display Symposium" at the Four Seasons Hotel in Shenzhen last Thursday. This year's seminar discusses new types of concerts, which means that concerts have moved beyond focusing solely on the single experience of live audiences, and transformed into a multi-event and multi-format commercial sales model, reflecting the development of LED displays. Macroblock held the " Macroblock & Juxin 2024 LED Display Symposium" to discusses new types of concerts L...

(Jun 26, 2024) Recently, advanced technologies such as AI and Vehicle-to-Everything (V2X) have been applied to the automotive industry, transforming these technologies into products and energizing the entire automotive supply chain. Additionally, the market penetration rate of electric vehicles is rising, leading car makers, tier-one suppliers, cloud service providers, and high-tech design houses to embrace the concept of "software defines vehicle." Macroblock is excited to participate in Shanghai International Auto Lamp Exhibition (ALE 2024) to debut a series of ...

With the theme of "Taking LED Displays to New Heights with Macroblock Driver ICs", Macroblock showcases common cathode driver ICs for LED displays in different application scenarios at Integrated System Exhibition (ISE) 2024. Fig.1 Macroblock demonstrates LED common cathode driver ICs in different application scenarios. MBI5762 and new products, such as MBI5756, have made great progress in visual effects, including: 1. Hyper Vision Calculation II technology has two functions, which can more delicately improve the display image qualit...

Macroblock is exhibiting innovative LED driver IC solutions for automotive lighting and cockpit display applications at CES 2024, the most powerful tech event in the world. Don't miss this opportunity to see Macroblock’s cutting-edge technologies in action at booth 3161, West Hall, Las Vegas Convention Center, from January 9th to 12th. Macroblock underscores its commitment to pushing the boundaries of innovation in the automobile industry with the theme for the event, "Drive to Level-Up Transformation." Fig. 1 Macroblock Booth at CES 2024 ...

The applications of LED displays continue to expand their boundaries: from the niche market of larger pitch applications of XR and VP to the super-fine-pitch applications of mini-/micro-LEDs targeting high-end indoor displays, such as home theaters, security rooms, etc. These applications have driven strong growth in the LED industry, echoing LEDinside’s market research report in 2023. With a projected CAGR (2021-2026) of 14%, the market value of the LED display industry will reach USD 13 billion in 2026. Note 1: LEDinside: Global LED display mar...

(September 21, 2023) Macroblock heads to the 2023 Shanghai International Auto Lamp Exhibition from 9/21 to 9/22. The theme of this year’s booth is “Ready for the New Era of Electric Vehicle”; this time the company brings visitors a series of exhibits related to automotive lighting and automotive display. Macroblock is optimistic about the future of the electric vehicle market. Therefore, we hope to interact with various partners and industry leaders through this event and come out with more creative collisions. Macroblock divides the booth into 3 parts, n...

(May 23, 2023) Macroblock has partnered with Timewaying to develop the 3D LED cinema screen “HeyLED”. HeyLED cinema screens have been launched in theaters in China's big cities, such as Beijing, Wuhan, Shenzhen and Taiyuan, and officially settled in Krikorian Theatre in Los Angeles, USA at the beginning of this year. The HeyLED cinema screen creates an unbelievable 3D immersive experience in high-end theaters through cutting-edge technology, bringing audiences sharp, realistic, and fantastic image effects. Macroblock believes that LED cine...

Smart City Summit & Expo 2023 starts from March 28 to March 31 in Taipei, Taiwan. Macroblock and Industrial Technology Research Institute (ITRI) jointly participate in the drone project and build a “Smart Drone Station” to demonstrate a remote-operated drone cockpit at the exhibition. The aerial operation station attracts international visitors’ eyeballs. Macroblock and ITRI are demonstrating a more intelligent and safer operation station for drone applications at the booth. Picture 1. Macroblock embraces customers to experience smart dr...

ISE 2023 is taking place from January 31 to February 3 in Barcelona. Macroblock is excited to return to the exhibition at booth 5H-240 after pandemic with its comprehensive LED display driver ICs upgrade under the theme of “Creating the Reality”, bringing more potential of LED displays in virtual production, outdoor commercial and advanced display applications. Fig. 1 Macroblock brings total upgrade of LED display driver ICs at the booth. Using LED displays (or LED walls) for virtual production has gained so much momentum in film industry the...

Macroblock, which is actively developing in new fields, has recently begun to harvest in the automotive market, and major international manufacturers have successively adopted Macroblock’s LED automotive driver ICs. In order to enhance brand visibility, Macroblock participated in Consumer Electronics Show (CES) 2023 held in Las Vegas, USA for the first time. The exhibits include LED headlights, LED rear lights, and FALD (Full Array Local Dimming) LED backlight modules of in-vehicle display. The highlights will be explained one by one below. ...

TrendForce released the 2022 Global Automotive LED Product Trend and Regional Market Analysis, which indicated shipments of automotive LED display panels will reach 185 million units this year. New automotive display trends include 1.5m full-width display, free shape, transparent display and high resolution (250 ppi) in addition to HDR, local dimming and wide gamut. Shipments are expected to jump to 241 million in 2026 with a compound annual growth rate of +7% from 2022-2026.     The smart cockpit can be considered a system designed to integrate messag...

Macroblock held the 2022 online symposium on November 9, and the theme of this year was “Drive A Whole New World – Metaverse”. This time our lecturers went deep into the metaverse from different applications, including VR headsets, smart cockpits and LED displays. In the speech, they covered how to realize the metaverse concept and how to deal with those challenges within this area through Macroblock products and technologies.   First, the symposium began with an opening remark given by Mr. Robert Chen, Macroblock General Manager. Mr. Rober...

Roewe, the leading connected car brand under SAIC Motor, officially released the third-generation RX5 (Compact SUV) in August 2022. Roewe is well-known for their AI system that responds to Zebra Zhixing VENUS intelligent system, and its pioneering technology brand image is deeply rooted in consumers' minds. With a million-unit sales of their RX5 series over the past 6 years, the third-generation RX5 has made breakthroughs in both car performance and interior design. Most notably, the 27-inch 4K slidable in-vehicle display built by Roewe and Macroblock, is ...

TrendForce hosted the Micro LED Forum 2022 seminar at the NTUH International Convention Center on September 13th. Well-known industry experts were invited to the event to discuss the current trends in the development of the Micro LED industry. Their lectures covered a wide range of related topics such as epi-wafers, mass transfer, backplane technologies, equipment development, and market applications. On the whole, this year’s Micro LED Forum revolved around two themes or product categories: large-sized Micro LED displays and Micro LED AR micro d...

In the summer of 2022, China's self-owned car brand "Li Auto" unveiled the flagship SUV-L9. Targeting the same market as BMW X7 and Mercedes-Benz GLS, Li L9 adopts “intelligence” as its design philosophy. Macroblock is honored to be a part of the Li L9 supply chain, creating an outstanding model of high-end in-vehicle displays together. Li Auto's Flagship SUV-L9 (Photo credit: Li Auto Website) Innovative intelligent cockpit - combining the head-up display (HUD) with the mini-LED interactive safe driving screen for t...

The Metaverse and its applications have continued to be in the spotlight among the tech industry worldwide, where tech giants are racing to invest in software–hardware development and explore more possibilities. Currently, virtual and real-world integration has been the major approach to creating the metaverse world, where users can—through different human–machine interfaces—connect the reality to a virtual world to explore various applications. AR and VR wearables have been crucial equipment for their metaverse plans among most companies, but the existing t...

Touch Taiwan 2022 kicked off on April 27 in Taipei, centering on the theme “Features on Cross Industry Integration , the Future of Displays”, during which major players––such as Ennostar, Macroblock, AUO and PlayNitride––showcased various products which they have spent years to make. Ennostar Ennostar focused on displays and sensing. The first thing catching visitors’ eyes was an ultra fine pitch display featuring 0404 RGB LED. The LED manufacturing group also exhibited solutions for small and large displays powered...

When LED screens want “showtime” in movie theaters, DCI certification is a must; that is, without a DCI certification, any large-format display cannot be installed in the qualified movie theaters. DCI certification is released by Digital Cinema Initiatives, LLC, a consortium of major motion picture studios dominating the cinema system standards. Unilumin’s LED screens, UC-A41 and UC-A21, have successfully passed the DCI certification and been installed in The China Film Cinema Bei'ao, Beijing (Fig.1), one of them is the world&rsquo...

Today Macroblock announced its new generation LED automotive lighting driver ICs, MBI6659Q and MBI6665Q, are highly praised and appreciated by the customers. The two new products are suitable for the application of intelligent automotive lighting, and both of them have obtained the AEC-Q100 qualification. The company is positive about the future outlook of the global intelligent automobile market. By launching these two new products, Macroblock has a more complete automotive series product line. Macroblock will continuously focus on the automobile original equipment m...

Bolstered by the green, sustainable trend, sales and market share of electric vehicles (EVs) continue to rise. Automobile manufacturers are racing to develop and produce new energy vehicles, which boost the demand for automotive LEDs.    While the general automotive world saw LED headlight penetration exceeded 60% in 2021, the penetration surpassed 90% in the new energy vehicle category, according to survey conducted by TrendForce. As the automobile market recovers with increasing shipment and LED illumination penetration grows, TrendForce estimated the autom...

As Facebook announced its new name “Meta” in October 2021, metaverse, a concept first appeared in science-fiction instantly became a keyword for the global tech world. Every tech giant has kicked off metaverse investments and research programs in hopes of developing ever-diverse applications and opportunities.   Viewed as the future of the internet, the metaverse is a virtual world parallel but connected to the real one. Using VR-enabled wearables, people gain access to the shared virtual space and engage one another in it. Online conferences, virtual exhibitio...

While TV production has used virtual studio for years, LED display is challenging green screen in virtual studio as technology evolves. Virtual studio refers to shooing scenes in a virtual environment whose background is composited during post production, creating effects that are more true-to-life and immersive than traditional studio is capable of. Most virtual studios were based on green screen (blue screen). As actors perform in front of the screen, the background is created during post production. Though the technology is quite mature, results can look quite unrealistic due to...

2021 is shaping up to be the year of the mini-LED TV. Huawei and TCLboth have launched high-end mini-LED backlight TVs recently. Do you know the advantages of mini-LED backlights? Let’s take a close look! mini-LED backlight local dimming technology upgrades the overall performance of LCD TVs so that they could achieve high picture quality and high contrast ratios. It could be said that mini-LED TVs are comparable to OLED TVs. Moreover, the stability and lifetime of mini-LED backlight TVs are much better than OLED TVs. Thus, lots of...

Mayday Ashin’s “Future” was released on QQ Music one month ago, the viewer's number is over three hundred thousand. I believe some people might think this music video was shot before the green screen. But, actually, this music video was shot in the LED virtual production studio built by Macroblock and Moonshine Animation. Click “Read more” on the bottom-left corner. Let’s watch this incredible video together!  Read More   2021 Global LED Video Wall Market Outlook and Price Cost Analysis Release Da...

Nowadays LED displays have been used in the field of film and TV entertainment, as backdrops of news broadcasting, movie production studio and so on. However, it is usually to find “water ripples” on the screen when using cameras to shoot LED displays. Those water ripples are called the “moiré pattern”, which will affect works performance. The following paragraph will introduce the optical principle behind this phenomenon and how to overcome the issue.   The cause of the “moiré pattern”   Digital cameras focus ...

(July 12, 2021) According to recent market dynamics, it can be predicted that FALD (Full Array Local Dimming) mini-LED will become a mainstream technology for LCD display backlight. While, Macroblock has aggressively deployed in this area two years ago, launching suitable solutions for different LCD display sizes, and working with our clients to bring better display performance to consumers. Below please find the description of backlight ICs and system structures for two kinds of the LCD display. One is small- to medium-size LCD displays and the other one is...

Replacing green screens with LED displays as the backdrops have been discussed and applied in virtual production. In the episode, the lecturer started with the shooting concept and led the audiences to understand the principle of LED displays. As for the shooting challenges, he used actual pictures and videos to explain the following shooting issues: black scan lines, bright and dark lines, extra grayscale and grayscale loss, and flickers at low brightness. The episode will let the audiences quickly understand these common problems. In the future, they can use these materials as a...

As users demand for better consumer electronic products, every brand company continually improves the technical aspects and appearances of its products. In the last two years, some global leaders already launched portable electronic products with mini-LED backlight. In light of this emerging trend, Macroblock, the mini-LED backlight driver IC leader, has also assisted our clients to speed up the adoption of MBI6322 and MBI6334 for compact, stylish and high picture quality portable electronic products. Nowadays consumers not only care about the display performance of port...

Macroblock participates in Touch Taiwan Display International 2021; the booth is in the mini-/ micro-LED theme pavilion. The focus of this exhibition is the comparison between mini-LED backlight technology and traditional backlight technology. We compare LCD TVs with 65 inches in size and play 4K quality videos at the same time. We can see the obvious difference between the two: the details in the dim picture are clearly distinguishable; the detailed textures can be seen in the bright pictures, and the vivid color of the display screen also greatly surpasses the one of tr...