Provided by Daktronics

Daktronics, a video display, LED screen and scoreboard manufacturer, along with Beijing Yuan Xin Real Estate Development, plans to install three transparent, freeform LED displays at a shopping mall in Beijing, according to a company press release.

The displays will be on the sides of Yuanyang Mall at Beijing Sino-Ocean Ledi Port and two displays will connect at the corner of the building to catch people's attention when it opens in 2022.

"Beijing Sino-Ocean Ledi Port is located in the center of the high-end business district in the core area of ​​Tongzhou Canal in Beijing," Han Chun Rong, project manager, said in the release. "The core area of ​​Tongzhou Canal is a pioneer, experimental and demonstration area for Beijing to build a world city with Chinese characteristics. Beijing's new central business district, (is) integrating commercial and residential buildings."

The displays will feature 25-millimeter pixel spacing and combine for 488 total square meters. The south-facing screen will measure 19 meters high by 12 meters wide totaling 228 square meters. On a separate part of the building, a west-facing screen will measure 9 meters high by 11 meters wide and wrap around the corner of the building into a south-facing screen that will measure 9 meters high by 19 meters wide at the top with a 24-meter curve from the bottom left of the display to the top right corner. The curve follows the building's architecture to create a visually aesthetic appearance unique to the shopping center.

This project will bring the ability to share messages to the public, highlighting stores within the mall, promoting special events, sharing upcoming sales and more.

The technology is transparent, allowing those inside the mall to see outside to the street as well as letting natural light pass through into the mall.

Founded in 1968, Daktronics is based in Brookings, South Dakota.

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Release Date: September 2020  ( [Update] 7th January 2021 )
Language: Traditional Chinese / English
Format: PDF
Page: 202