Ulrike Birnbaum has designed for brands including Jaguar, Landrover, Disney, British Telecom, Bodyshop, Vapiano, Christie's Auction House, Bloomberg, Seabourne, Steiner Spa and many more. Having lived in Berlin, Amsterdam, London and New York, she gained experiences as an architectural lighting designer in the world of opera, cruise ship and show lighting. Before founding CONTINUUM STUDIOS, she worked for the 'English National Opera', and later joined 'ARUP' as a senior lighting designer.She was also previously the principal architectural lighting designer for Imagination Ltd. and worked for MRD in New York. Her decision to establish a company for architectural lighting design with studios in New York ,U.S. and Munich,Germany, brought together highly skilled lighting designers with various backgrounds, such as film, opera, product design, textile & material design, electrical engineering, 3D animation, graphic design and digital art. We interviewed Ulrike Birnbaum about her personal experiences with LED light fixtures in architectural lighting design.