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2014-06-13

Maracanã Stadium Lit Up by GE during 2014 Brazil World Cup

When soccer teams from Brazil and Croatia run out on the pitch in São Paulo on Thursday afternoon, they will kick off one of the biggest sporting events in history, according to a latest GE blog entry. The cumulative television audience for the world’s largest soccer tournament is estimated to top 3 billion. The final at Rio de Janeiro’s Estádio do Maracanã on July 13 could be one of the most watched TV broadcasts in history.

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