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Home > misperception
2015-05-14

Philips Survey Shows New Zealand Consumers Held Back by LED Lighting Misperceptions

A recent survey commissioned by Philips shows that while New Zealand consumers now tend to opt for energy efficient light bulbs over traditional incandescent bulbs, they need more information and encouragement to make the shift from CFL light bulbs to LED for their homes. Philips’ release this month of its latest LED bulb range, with a further reduction in recommended retail prices across the range, provides consumers with another reason to move up the lighting technology curve. 
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