Today’s smart home market is anything but simple—it’s very fragmented with no clear platform winner. GE wants to make it easy for consumers to use smart LED lighting, while ensuring interoperability and a positive user experience. GE today announced its first connected LEDs designed for sleep and everyday illumination—called C by GE—that can be controlled without using a smart hub.

A design team with roots in the U.S. and Germany has launched a Kickstarter campaign for mimooodz, a multi-color LED light bulb that can be controlled with iPhone.