4Q13 Silver+ Member Report- Outline Lighting Market Development Trend-Outline Lighting Level Package Market Trend- Product Development and Strategy  Trend One: Rising Commercial, Industrial And Outdoor Lighting Markets Trend Two: Mid Power LED Market Value To Surpass High Power LED For The First Time in 2013

4Q13 Silver+ Member Report- Outline Lighting Market Development Trend-Outline Lighting Level Package Market Trend- Product Development and Strategy  Trend One: Rising Commercial, Industrial And Outdoor Lighting Markets

Allen Yu, LEDinside analyst in Shanghai, talks about Chinese LED display manufacturers shift into the media sector in this article. Yu gives insights about the pros and cons for manufacturers transiting into the media sector. 

     The LED industry is shifting. With competition increasing, falling prices, and continued developing in technology, LEDs are quickly surpassing incandescent and other forms of lighting, securing a stronghold in the industry. Among the many manufacturers in the lighting industry rushing to secure a position for themselves, MLS Lighting is one that has come out on top this year.

  The LED market is growing with LED lighting applications expanding. LED lighting has grown from 22 percent in 2012 to 26 percent in 2013, according to Kuo, and is expected to grow further in 2014 to 30 percent. The market has benefited a lot by the introduction into smartphones by companies such as Samsung and LG. Smartphone applications surpassed feature phones in 2Q13 and have continued to dominate.

LEDforum 2013 Taipei will be hosted by LEDinside on October 16th-17th, 2013. Aside from inviting International and local Taiwanese big named manufacturers to the conference, China LED wafer manufacturer San’an and LED packaging manufacturer MLS Lighting will also be in attendance. With the recent rise in Chinese LED companies becoming supply chains, after securing its top position in the Chinese market, San’an has aggressively sought out partnership with Taiwanese and downstream manufacturers branching out its domain. MLC likewise has obtained a fair portion of market shares through aggressive price competition. During the conference, San’an will discuss the technology development of the LED wafer and MLS Lighting will focus on commercial lighting. This will be the first time for both manufacturers to participate in LEDforum.

Starting from 2012-2014, bans on incandescent lights has led to the gradual entry of LED products in the residential lighting markets, according to a latest search report by LEDinside, a research division of TrendForce. Improved LED luminous efficacy and lowered LED product prices contributed to higher consumer acceptance levels and rising penetration rates. Japan was the largest LED residential lighting market in 2012, followed by Europe and North America. However, China’s residential lighting’s global market share is also growing.

In 2013, LED package industry in China still grows very fast. Take Refond, a representative company of medium-large size LED package manufacture, for example, their revenue in the first half of 2013 meet RMB 294 millions, 67% higher on a year-on-year basis. The LED revenue for meidun-large sized backlight application went to RMB 135 millions with a 113% growth on a year-on-year basis; at the same time, their LED revenue from new small-sized backlight LED also jumped over 10 millions. Beside of this, Shenzhen Jufei Optoelectronics co., Ltd., another representative Chinese small-sized backlight LED package manufacturer’s net profit improved 25%-55% on a year-on-year basis as well. LEDinside, a green energy branch of international market investigating institute TrendFoce said that as Chinese manufacturers’ package technology keep improving, it is obvious that LED package for backlight in China is going ready emerge.

Qisda, one of the few Taiwanese contemporary designer lighting manufacturers, is known internationally for its industrial design. The company emerged as the top global luminaire designer at the 2010 iF Design Award China, winning four awards with its QisDesign brand LED lamps. QisDesign was also a big winner at the 2010 Red Dot Awards, nabbing the grand prize and clinching the most number of awards in Asia. In the following year, the company’s Coral Reef LED lamp was bestowed with the Best of the Best Award at the 2010 Red Dot Award. Qisda’s senior manager Jiung-Cheng Pan talks to LEDinside on the company’s marketing strategy in the European market.

In accordance with statistics in Gold membership reports of LEDinside, Green Energy Division of the Global market research firm TrendForce, thanks to strong demand in the global LED lighting market in the first half of this year, the utilization rate of MOCVD machines that the major chip manufacturers have installed and debugged shows rising trend. The chip price has been stable this year, but with the increasing capacity of chip manufacturers, it remains to be seen whether the LED chip price will be falling in the second half of this year, but in the long term, only the quit of invalid production capacity in China can help LED industry to return to supply and demand balance.

As indicated by market research organization TrendForce’s research division LEDinside, LED market demand was benefited from inventory demand and lighting market order demand. In May, 2013, Taiwanese listed LED manufacturers’ total sales revenue increased to NTD10.96 billion (+6.8%MoM，+23.8%YoY). Meanwhile, Taiwanese listed LED chip manufacturers’ total sales revenue reached NTD4.44 billion (+6.7%MoM，+10.9%YoY). Moreover, that of Taiwanese listed LED package manufacturers also increased to NTD6.52 billions (+6.9%MoM，+34.4%YoY).

Global market intelligence organization TrendForce’s research division LEDinside and Consumer research division AVANTI joint research results showed that only 25% of average Chinese consumers had a clear knowledge of LED bulbs. If LED lighting wants to popularize their products, the key is through increasing consumer awareness.

LEDinside, a subsidiary of TrendForce, is ready to hold a grand and perfect LEDforum 2013 Guangzhou  on June 11 th , to provide valuable advice that can help LED industry players to face challenges in the future.   This time, LEDforum 2013 will provide a perfect platform to interact with global LED market leaders from Cree, Philips Lumileds, Veeco, YunFeng , KLA-Tencor, Epistar, Richtek, Honglitronic, Refond. These leaders will share their insights on the development of the LED market. LEDinside analyst team will put forward Global L...

LEDinside has announced the Aurora Awards winner list. LEDinside Aurora Awards 2013 honors and recognizes outstanding aspects in the LED industry.

LEDinside, a subsidiary of TrendForce, is  to hold a grand and perfect LEDforum 2013 Guangzhou  on June 11 th , to provide valuable advice that can help LED industry players to face challenges in the future. This time, LEDforum 2013 will provide a perfect platform to interact with global LED market leaders from Cree, Philips Lumileds, Veeco, YunFeng , KLA-Tencor, Epistar, Richtek, Honglitronic, Refond. These leaders will share their insights on the development of the LED market. LEDinside analyst team will put forward Global LED I...

LEDinside, a subsidiary of TrendForce, is to hold a grand and perfect LEDforum 2013 Guangzhou , to provide valuable advice that can help LED industry players to face challenges in the future. It is an event that players in the LED industry cannot miss!   This time, LEDforum 2013 will provide a perfect platform to interact with global LED market leaders from Cree, Philips Lumileds, Veeco, YunFeng , KLA-Tencor, Epistar, Richtek, Honglitronic, Refond. These leaders will share their insights on the development of the LED market. LEDinside ...

The advanced technology of LED chip and package manufacturers as well as the declined market price has allowed LED lighting applications to be more diverse, and LED based-plant factories have also become the target market of global first-tier LED manufacturers. In fact, the idea of growing plants with electric lights has already been proposed in 1950 and implemented in 1970 (using traditional lighting products). Their goal was to grow high quality crops throughout the year and avoid damage caused by natural conditions and the excessive use of pesticides.

LEDinside, a subsidiary of TrendForce, is ready to hold a grand and perfect LEDforum 2013 Guangzhou  on June 11 th , to provide valuable advice that can help LED industry players to face challenges in the future.   This time, LEDforum 2013 will provide a perfect platform to interact with global LED market leaders from Cree, Philips Lumileds, Veeco, YunFeng , KLA-Tencor, Epistar, Richtek, Honglitronic, Refond. These leaders will share their insights on the development of the LED market. LEDinside analyst team will put forward Global L...

As June is dawning near, LEDinside is ready to hold a grand and perfect LEDforum 2013 Guangzhou at the Chinese Export Commodities Fair Pazhou Complex, Area B, Room # 8.   LED industry has undergone big changes. Based on the potential market demands, many companies have mushroomed all over the world in recent years. However, an oversupply comes after the large capacity expansion. What’s worse, due to credit crisis, LED development in European market has slowed down. And it also has influenced Asian LED manufacturers which rely on the external ...

LED industry has undergone big changes. Based on the potential market demands, many companies have mushroomed all over the world in recent years. However, an oversupply comes after the large capacity expansion. What’s worse, due to credit crisis, LED development in European market has slowed down. And it also has influenced Asian LED manufacturers which rely on the external market. As a result, partial manufacturers have seen a slowing increase in their revenues. Despite the troubles, governments still sustainably promote LED lighting. The latest market report p...

According to LEDinside, a research division of TrendForce, in March, only several new LED lighting products were launched in the global market, and the price of existing products showed a steady decline. In the global market, 40W equiv. LED bulb retail price has dropped by 3.9% to 17.1USD, and 60W equiv. LED bulb average price has dropped by 6.5% to 24.1USD.

The LED industry has been in an oversupply following the large capacity expansion in 2011; how will the landscape shift in 2013? As the LED-related applications make their way into various areas and receive increasing interest in the Chinese, Japanese and South Korean markets, the LED industry embarks on a whole new chapter. In light of the stagnant end-market demand, fund shortage and the cease of subsidy, the Chinese LED chip makers drastically revised their capacity expansion plans. Currently, the Chinese government aims to stimulate the LED demand through its pla...

Taiwan Industrial Technology Research Institute (ITRI),Taiwan Optoelectronic Semiconductor Industry Association (TOSIA) , and Taiwan Lighting Fixture Export Association (TLFEA), on March 26th at Taiwan’s Lighting Technology Exhibition announced that Taiwan domestic market will be the first to promote “LED easy to read labeling” label. With easy to read design and numbers, the four most important targets for the LED bulb products are easily shown, which include color temperature, luminous flux, color rendering index, and luminous efficiency, supplying consumers with clear and simple reference material when buying LED bulbs.  This is for LED bulb product guarantee, and also to ensure consumer rights.  Among these, LED bulb product and lighting leading manufacturers Delta Electronics, Everlight, China Electric and other company supported outside packaging usage of these labels.

According to LEDinside, a research division of Trendforce, investigation on the latest LED light bulb retail price showed that global LED light bulb retail price remained volatile in January 2013. The retail price of 40W equiv. LED lamps increased by 4% to USD19.4. Fewer new products were introduced in each region, and fluctuation in the price of original products increased. The average price of 60W equiv. LED lamp fell by 4.3% to USD29.6. Prices declined most significantly in the Japanese market.

2012 is an unusual year for LED industry. During the year, some companies benefited from subsidy program from government, some try to improve technology by themselves to reduce cost, some choose acquisition or set up lighting alliance to strengthen market share, and others have to break down due to financial problem. Therefore, the road lead to LED lighting is full of opportunities as well as challenges. Let’s review the happiness and sorrow which we have undergone. LED Industry News Timeline in 2013 Events: January: 1.    Panasonic Reorgani...

According to LEDinside, the LED research division of TrendForce, Taiwanese listed LED manufacturers posted a total revenue of NT$6,917 million (MoM-14.8%, YoY+5.1%) as of December, 2012. As the fourth quarter is the traditional offseason, and branded TV vendors delayed the replenishment of their stocks, LED manufacturers’ fourth-quarter revenue was put to the test. Affected by the offseason effect in the LED backlight market, many Taiwanese LED manufacturers started to set eyes on the LED bidding market such as bulbs and street lights. However, in the face of keen competition in the market, most vendors have aggressively reduced their prices to win the bid, further dampening Taiwanese LED manufacturers’ profitability.

Despite the lingering market pessimism which may last through 2013 and bring even greater challenges to LED lighting companies, the anticipation of a growing market share for LED lighting gives reason for optimism.   Bridgelux The market slump may continue for years and the European Union, the world's largest LED lighting market, may still be under the shadow of the debt crisis, but technology improvements are brightening the prospects of the LED lighting industry, said Brian Fiser, marketing director of the U.S.-based Bridgelux. Fiser is an optimist who s...

Any electrical appliances are required to obtain a mandatory conformity mark that prove that they are certified by national- or industry-accredited bodies. LED luminaries and LED backlight application are no exemption from this industry norm. The US-based Light Laboratory, Inc (LLI) – a photometric testing laboratory that specializes in testing luminaries thus outstands itself. LEDinside has the opportunity to meet up with LLI company CEO Jason Gee during the recent Lighting Korea about his views over company competitive grounds plus LLI’s profes...

CREE is a LED integral manufacturer for LED chip, packaging, and LED lighting solution. Initiated itself from global strategic perspective, CREE has, in sequence, established chip and packaging plant in China. As a global and well-noted LED manufacturer, CREE has always adhered to the facilitation of LED light revolution, the promotion of green energy-conservation and environmental-friendly LED lighting, and elimination of low-efficiency lighting source. In such a way, what are the planning and viewpoint of CREE in light of future technology and product ...

Manufacturers Form Alliances within the Industry as LED Market Becomes Over-Competitive Thanks to the replenishment demand from brand vendor in 3Q12, the production value for October has shown a respective performance compared to the same period of last year. According to LEDinside, a research division of TrendForce, total revenues for listed LED companies in Taiwan amount to approximately $NT 9.27 billion, a 16.8% growth YoY. With oversupply remaining an issue within the LED industry, many vendors have turned to strategic alliances and share exchanges for the sake of long term development. In the future, the role played by LED manufacturers is likely to expand beyond simply providing chips and components. Many are expected to begin making end products.