UBM plc, one of the world's leading trade exhibition organisers, and Alibaba's B2B business unit, including Alibaba.com and 1688.com, the leading platforms for online wholesale trade of the Alibaba Group, today announced the launch date of the B2B industry's "game-changing" sourcing solution and service.

Singles Day celebrated by China every November 11 is one of the biggest shopping spree days in the country that can only be comparable to Black Friday in U.S., or Boxing Day in UK. Online Chinese retailer Alibaba has set a brand new record this year, completing business transactions at a much faster rate than last year.