Normally home to advertising for the world's biggest brands, for the first time one of the screens of this iconic landmark will feature digital art. A trio of works, all by Miguel Chevalier express the fluid possibilities of art in the 21st-century. Like a giant kaleidoscope, Complex Meshes 2016, Original of the World 2016 and Pixels Wave 2016 brings a world of colours and shapes in motion, and takes us on an imaginary journey of optical illusion and play.

Obscura Digital is the creative and technical collaborator with OPS, having a specific role in developing new strategic techniques for large-scale environmental campaigning in the film RACING EXTINCTION.