LEDVANCE announced that SYLVANIA smart lights can now be easily controlled via voice directly with the OSRAM LIGHTIFY® Gateway and Alexa-enabled devices including the hands-free voice controlled speaker Amazon Echo, helping make the Smart Home a reality for the general public. In addition to being able to control your lighting, Amazon Echo connects to Alexa to play music, provide information, news, sports scores, weather, and more—instantly.

Osram announced after one year of carefully selecting bidders that it would sell its general LED lighting business LEDVANCE to MLS for EUR 40 million (US $44.7 million), about three days ago. Chinese press have compared the deal to a marriage between couples, where MLS paid a hefty dowry to win over the German lighting giant’s general lighting division.

Osram announced Wednesday that a Chinese investment consortium headed by IDG that comprised of  MLS, and Yiwu State-Owned Assets Operation Center (Yiwu) acquired the German manufacturer’s general lighting business Ledvance for EUR 400 million (US $439.58 million).

Osram announced Tuesday the sale of its general lighting lamp business, LEDVANCE, to a Chinese investment consortium headed by strategic investor IDG for EUR 400 million (US $439.58 million), Chinese leading LED package manufacturer MLS was named among a key member of the consortium, as well as financial investor Yiwu.

Chinese consortium consisting of the strategic investor IDG, the Chinese lighting company MLS and the financial investor Yiwu acquire Osram’s business unit Lamps for more than €400 million

Osram’s U.S. branch announced on Twitter recently it kickstarted a social media channel for its separate lighting business entity LEDVANCE.

An almost incomparable depth of experience in terms of light, successful products with strong brands and a high-impact sales team – these are the strengths the company of Ledvance will be focusing on from 1st July 2016. This is the day on which the current Osram Lamps business division will become legally independent and will therefore become Ledvance GmbH.

German lighting giant Osram’s spin-off of its lamps business into LEDVANCE has completed organizational separation as of April 1, 2016, while the legal separation is scheduled in July 1, 2016. Many lighting vendors have been competing for a chunk of Osram’s lamp business, which LEDinside projects details of the acquisition transaction will become clearer from late April to late May 2016, including the offered price from various bidders, developments of vendors granted priority rights, and other conditions involved in the talks of the separation of LEDvance. Besides weighing in on the potential acquisitor of the lamp business and conditions under the procurement, the deal is under the lime light of the entire lighting and LED business.

Osram, one of the world's leading lighting manufacturers, continues to make progress with the carve-out of its general lighting lamps business. After the supervisory board of OSRAM Licht AG approved the carve-out of the unit in June 2015, the name of the new company has now also been decided. “We have opted for a combination of the terms ‘LED’ and ‘advance’ and will call the newly established company LEDVANCE,” said Olaf Berlien, Chief Executive Officer of OSRAM Licht AG. “The name reflects the trend toward LED in the lighting market as well as the opportunities arising from this development – opportunities LEDVANCE will actively exploit.”