Braking and being seen by the traffic behind is of essential importance for motorcycle riders. That is why BMW Motorrad has developed the dynamic brake light as a component of the Strategy “Safety 360°”. It can warn drivers of following vehicles even better about when the motorcycle in front of them is braking.

Shark Helmets, based in Marseilles, France, have over 25 years of experience in creating some of the most innovative and coveted helmets in the world. From their origins in sport racing, Shark strives to achieve the very highest levels of product engineering and safety. their 600 strong team manufacturing over 350,000 motorcycle helmets each year.

Recently, Wyked Illuzionz, a premier motorcycle L.E.D. light vendor, who launched their new e-commerce website, will be set up at Fish Tales this year to sell and install L.E.D. lights on motorcycles during Delmarva Bike Week. Delmarva Bike Week is one of the nation’s major motorcycle rallies. This year is it will be held September 11-14, 2008 primarily in Ocean City.