Leading LED manufacturer Lumileds has started off first quarter of 2016 with a strong mid power LED product portfolio range that is positioned to overtake market shares from competitors, said the company’s Vice President of Marketing and Product Management Rahul Bammi in an exclusive interview with LEDInside.

Lumileds kicks off Mid Power March, a month-long event to introduce a variety of mid power products that feature breakthrough performance and unmatched product reliability. “Since we first entered the mid power market in 2012, our focus has been to offer mid power LEDs with a performance edge over our competitors,” said Lumileds Senior VP of Sales & Marketing Emmanuel Dieppedalle. “Part of that edge has come from leveraging our leading high power technologies for the mid power market. Mid Power March is all about showcasing the many breakthroughs we’ve made and are making in application-optimized mid power LED development.”