According to the latest report from LEDinside, a division of the market research firm TrendForce, 2018 Global LED Digital Display and Micro LED Display Market Outlook, due to economic recession, global LED display market experienced limited growth and market demand of traditional display decreased. However, thanks to the development of LED fine pitch display in recent years, display market demand increased again. In 2017, global LED display market scale reached USD 5.092 billion. Indoor fine pitch display (≤P2.5) will continuously maintain growth after experiencing rapid development in the past few years, and the market scale in 2017 was USD 1.141 billion with CAGR of 2017-2021 is expected to reach 12%.

Projected penetration rate for small size OLED: As Samsung started to adopt OLED in all models of its own brand and the exportation to Chinese labels, the strategies has pushed the penetration rate to 20% in 2016. Samsung has reached full production capacity while other display manufacturers are unable to satisfy the specification of high-end mobile models, OLED’s penetration rate will only rise to approximately 25% from 2017 to 2018. As Taiwanese, Japanese and Chinese manufacturers all strive to catch up and the expansion of Samsung and LG Display, it’s expected that OLED could take over one third of the smartphone display market, providing that Apple didn’t enter the OLED market.   Large size OLEDs cannot pose threat to LEDs: The main obstacle of small size OLED lies in the demand of high pixels per inch (ppi) while in large size it’s limited by yield rate and price. Though LG Display strived to lower the price of OLED TV and adopted the same strategy in selling its display panels to other manufacturers, prices of OLED TVs that are twice higher than LED ones still saw slow progress. It’s projected that OLED TVs will only account for 0.5% in the TV market and rise to 5% as of 2020.