The German Brand Award is the award for successful brand management in Germany. Its aim: discover, showcase and reward groundbreaking brands and brand makers. Initiator of the competition is the German Design Council. Recipients are innovative brands, consistent brand management and sustainable brand communication as well as personalities and companies that are pioneering in the world of brands. LED Linear was represented this evening by Guido Beck, CEO of the supervising advertising agency BECKDESIGN. The agency in Bochum manages and develops the brand for 10 years together with LED Linear.