Osram acquires a stake in the Swiss company beaconsmind AG. Via its venture capital unit, Fluxunit, the lighting company has gained a strategic minority interest in the start-up that offers smart software to retailers, enabling a personalized approach to customers. Fluxunit supports and develops both internal and external start-ups.

Osram will present its portfolio of solutions for digitizing the customer journey at dmexco: The end-to-end solution "Einstone Smart Retail" enables in-store retailers to integrate location-based marketing activities across all sales channels. Retailers is able to digitize their business and improve the customer experience with beacon technology provided by Osram and its software partner beaconsmind.