2018-12-20

Dual-Brand Strategy may be the Key to Expand the Market Share of LED Lighting in the Era of Price Competition

LED lighting industry has been in a Golden Era in recent years as the global lighting companies have poured in the ranks of LED lighting to seek a good fortune. However, opportunities always coexist with challenges: The competition of LED lighting industry is increasingly fierce, and most companies are at a loss when it comes to price competition. Some overseas clients hope to enter the high-end market to get better profits, but failed in the end due to the weakness of brand influence. One trader from South America is facing with the dilemma. At the 2017 Spring Canton ...
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This year's report plays a key role in aligning with the upcoming standards of the European Union and is built on a significantly broader data foundation than in previous years. For the first time, the report includes all LEDVANCE entities... READ MORE

Nichia, the world's largest LED manufacturer and inventor of the high-brightness blue and white LEDs, is pleased to announce that Cube Direct Mountable Chip received the LightFair Innovation Awards in the LED Chips & Modules category. ... READ MORE