2018-12-20

Dual-Brand Strategy may be the Key to Expand the Market Share of LED Lighting in the Era of Price Competition

LED lighting industry has been in a Golden Era in recent years as the global lighting companies have poured in the ranks of LED lighting to seek a good fortune. However, opportunities always coexist with challenges: The competition of LED lighting industry is increasingly fierce, and most companies are at a loss when it comes to price competition. Some overseas clients hope to enter the high-end market to get better profits, but failed in the end due to the weakness of brand influence. One trader from South America is facing with the dilemma. At the 2017 Spring Canton ...
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Veeco Instruments Inc., a global leader in advanced semiconductor and compound semiconductor process equipment, today announced wins with Sparrow Quantum (Denmark) and Yeungnam University (South Korea), who have selected Veeco’s Molecula... READ MORE

Cree LED, a Penguin Solutions brand (Nasdaq: PENG), and SANlight GmbH, Schruns, Austria, today announced a partnership under which SANlight will use Cree LED’s J Series® products in its new STIXX-Series luminaires. Developed for appl... READ MORE