2018-12-20

Dual-Brand Strategy may be the Key to Expand the Market Share of LED Lighting in the Era of Price Competition

LED lighting industry has been in a Golden Era in recent years as the global lighting companies have poured in the ranks of LED lighting to seek a good fortune. However, opportunities always coexist with challenges: The competition of LED lighting industry is increasingly fierce, and most companies are at a loss when it comes to price competition. Some overseas clients hope to enter the high-end market to get better profits, but failed in the end due to the weakness of brand influence. One trader from South America is facing with the dilemma. At the 2017 Spring Canton ...
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Nichia, the world's largest LED/Laser Diode manufacturer and inventor of the high-brightness blue and white LEDs, is pleased to announce that research findings on a circadian lighting1 environment incorporating Nichia's Dynasolis&trade... READ MORE

Celebrating its 25th anniversary this year, Absen, the global leader in LED display technology and solutions, will demonstrate the power of collaboration at Integrated Systems Europe (ISE) 2026 on stand 3M400.Together, Absen and its ecosystem par... READ MORE