2018-12-20

Dual-Brand Strategy may be the Key to Expand the Market Share of LED Lighting in the Era of Price Competition

LED lighting industry has been in a Golden Era in recent years as the global lighting companies have poured in the ranks of LED lighting to seek a good fortune. However, opportunities always coexist with challenges: The competition of LED lighting industry is increasingly fierce, and most companies are at a loss when it comes to price competition. Some overseas clients hope to enter the high-end market to get better profits, but failed in the end due to the weakness of brand influence. One trader from South America is facing with the dilemma. At the 2017 Spring Canton ...
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Samsung Electronics America is enhancing the fan experience at the Walmart Arkansas Music Pavilion (AMP) with an ecosystem of Outdoor LED video walls, TVs and Galaxy tablets. From the front row to the farthest corners of the outdoor venue, Sam... READ MORE

According to The Elec, Samsung has announced plans to launch a 115-inch RGB Micro LED TV later this year. The new model will be part of the company’s Neo QLED TV lineup but positioned as an ultra-high-end version. In contrast, current Ne... READ MORE