A $65 million advertising plan has been rolled out by Samsung to promote its LED-back-lit LCD TVs, which will involve online advertising, extensive in-store merchandising displays, print advertising, national network and cable TV spots and mall showcases, lasting from end of March till end of June. And this is only a beginning, for Samsung has got a 2009 year-long national advertising campaign to leverage the company’s leadership position in LED-back-lit LCD TV technology, according to the company on Tuesday.