Even though ‘LED TV’ is simply marketing buzzword, its advantages outweigh its drawbacks An increasing number of TV vendors, including Sony, Sharp Samsung, and LG, are launching their so-called "LED TV" products on the market. But in fact, LED TV is not a completely different product to LCD TV – it is, in essence, an LCD TV that adopts LED backlighting technology.

Samsung has invested USD 1 billion in its LED TV promotion campaign, bringing such TVs in the limelight of the market since the 2Q09. Other major TV brand vendor also raised their LED TV shipment targets for 2010, and launched capacity expansion plans at the same time. According to the research institute LEDinside, the total capital expenditure of Taiwan’s LED chipmakers will reach NTD 13.5 billion in 2009, a 24% growth compared to last year.

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Nowadays, many consumers should have noticed the intense promotion campaign launched by TV vendors for LED TVs. Major Korea brand vendors have coined the term “LED TV” to promote their LCD TV models that adopt the LED backlight technology. Some TV manufacturers in Japan, China, and Europe have also followed suit and introduced a series of LED-backlit LCD TV.