Japan's Fujifilm Corp. plans to enter the market for LED lighting materials with a new kind of light diffusing film which is thinner and offers higher illumination intensity than products now available. The light diffusing film acts to spread out the light from the LED bulbs so they are not so bright. These diffusers are now typically made from acrylic resin materials which are milky in color and around 2mm thick. The thickness means they are hard to bend, and the milky color means that some of the light is wasted.