Philips lighting products took top spot for brand image, according to the second round China lighting product manufacturer behavior survey jointly conducted by Trendforce’s research division LEDinside and consumer research specialist AVANTI in May 2014. Opple Lighting and NCV Lighting ranked top among Chinese manufacturers. The survey also revealed that LED lamp usage has increased to 40 percent from 24 percent in 2013. 

Global market intelligence organization TrendForce’s research division LEDinside and Consumer research division AVANTI joint research results showed that only 25% of average Chinese consumers had a clear knowledge of LED bulbs. If LED lighting wants to popularize their products, the key is through increasing consumer awareness.