Guoqing Tang, China President of LED BU, Samsung, who is also Chairman of SEMI China LED Committee, gives an in depth analysis of the LED industry developments and categorization in this article. 

Chinese-language online media STCN.Com reporters interviewed Ji Yong, General Manager and Chairman of Guizhou Haotian Optoelectronics Technology Co. (Guizhou Haotian Opto), during the 10th OfWeek LED Seminar 2013 and OfWeek LED Awards in Shenzhen on Nov. 15, 2013. Ji shares his observations on the sapphire substrate market developments and the impact from GT Advanced Technology (GTAT) and Apple partnership.

According to LEDinside, a research division of TrendForce, due to the oversupply of LED chips and other key raw materials, LED lighting product price has dropped to a more reasonable level. LEDinside’s statistics showed that in the Chinese market, 7W bulb price was between 45RMB-55RMB (10USD per Klm ), showing a price decline of more than 40% within one year. Knowing that the price-performance of LED lighting products has been accepted in the Chinese market, many LED lighting companies have started to do brand management and seize market channels. Traditional lighting manufacturers with brand resources and market channel advantages have also increased the LED lighting product lines in order to compete with new comers.

LEDinside (a research division of TrendForce) indicated in their “Chinese lighting market report-2013” that the rise of the domestic LED market has brought great business opportunities. After the European debt crisis, the export-oriented Chinese LED lighting industry shifted their business to emerging markets. Exports to Russia, for example, has already accounted for 2.8% of China’s total exports. The Chinese domestic LED lighting market has also become the major focus of manufacturers. Government bidding project support is a significant influencing factor; because the Chinese LED lighting market is deeply affected by the policy, an in-depth understanding of China’s policy for LED lighting would help understand the mechanism of the Chinese market.