LG Electronics (LG) has officially taken the wraps off the LG G Flex, a smartphone curved to follow the contour of the face, the first device to offer such a design in the smartphone market. The latest device in LG's premium G Series, the G Flex incorporates proprietary innovations from other LG companies in the form of the display and battery that have never been seen before. The LG G Flex also boasts new user experience (UX) features that take advantage of the curved form factor.

Not wanting to be left in the dust, in the wake of by Samsung’s curved smartphone Galaxy Round announcing the first ever curved smartphone, the Galaxy Round, LG confirmed their own curved smartphone is in the works, according to reports by the Verge, Engadget and CNET.