The release of low priced LED bulbs by Cree acted as a catalyst this year. One by one international companies are speeding up their LED lighting market strategy. GE Lighting Solutions (GE) hosted their 2014 new product conference on November 19th 2013, with lighting partners Lextar, Chicony, and LiteOn. GE announced the return of the LED Omni A19 to the Taiwanese market and showcased a multitude of new products.