The industry is focusing its attention on LED lighting market growth performance in 2014. The demand for LED lighting will surpass that of LED backlight during the beginning of 2014, according to a recent report by J.P. Morgan. The dispersed LED lighting market is rewriting market game rules. LED manufacturers are hoping to overcome consumer congestion which led to limited bargaining space. With the arrival of a new era in LED lighting, manufacturers hope to enjoy more stable gross profit performance and larger space for price negotiations.